How to install the most accurate impression-level ad block revenue loss/potential calculation tool on the market.
The tool allows Adtoniq to produce a report accurately estimating how much revenue you are losing due to ad blockers, and how much revenue Adtoniq could generate for you with this blocked inventory.
Adtoniq’s AB Revenue tool uses advanced & proprietary measurement techniques to accurately detect when a user has an ad blocker enabled at the browser or network level.
With only two weeks of data, we are able to provide a more complete view of your business opportunity.
Most importantly, this tool is free and secure.
The code is maintained in a private, open source github repository located at https://github.com/adtoniq/abrt. You will need to provide your github email address to be invited to access the github repository. If you get a 404 error when clicking this link, it means you do not have access.
You must serve the obfuscated abrt-min.js file which can be hosted on your server or ours.
If you would like us to host it, please contact us for the URL.
If an ad blocker is found, the code will create transient tracking pixels as off-screen images appended to the end of the <body> of your DOM, which are subsequently deleted after the information has been sent. The src attribute of the <img> element encodes information summarizing the FQDN of the website, an indication of whether or not acceptable ads were enabled, and a list of which ads were blocked on the page.
No cookies are stored on the browser.
Our server retains log files with a one-minute time-to-live, containing all the information in the HTTP get request sent by the browser for the tracking pixel. The log files are kept in a secure Amazon S3 bucket, where they are subsequently analyzed to produce a report detailing the revenue opportunities broken down by ad placement.
Adtoniq is committed to not tracking its users. After using the browser’s IP address to perform coarse-grain geolocation by country, the IP address is scrubbed from our log files. That is, we do not retain any user’s IP address permanently in our system. If asked to produce and/or forget personal or uniquely identifying data about a user per GDPR requirements, Adtoniq would have nothing to produce nor forget.
Only a few select people have access to the data in the secure S3 bucket, and access requires two-factor authentication.