Ad Block Advertising Blog
Pushing the advertising industry towards a transparent and permission-based future that respects the consumer.
Latest Posts
Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
Do Ad Blockers Protect Your Privacy? Yes, Sometimes.
There are many ad blockers out there. But in the same way as with blocking ads, they are not created equal when it comes to privacy and data protection. Reputable ad blockers can do a lot to improve browsing experience and protect you from malicious adware, behavioral trackers and dodgy websites.
Ad Blocking Is Here to Stay and Can No Longer Be Ignored
Today more than 763 million people are using ad blockers
Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users
Ad Blockers Are Not Created Equal: A Survey of the Shifting Landscape of Ad Block Options
Analysis showing the variability of performance between leading ad blockers
Ad Blockers Prevent Google Tag Manager & Other Tag Management Systems
The impact and implication of ad blockers on tag managers and how to overcome them
Ad Blockers Prevent Paid Search and Wreak Havoc on Analytics
Advertising is but one of many on-line activities negatively impacted by ad blocking
The Ad Council can now reach ad block users in a brand-safe way by partnering with Adtoniq
Working in partnership with the Ad Council, Adtoniq donates time and technology to help educate consumers through the pandemic
The Audience You Are NOT Reaching: Ad Block Users
How Adtoniq connecting premium brands with coveted, unreachable audiences using permission-based advertising
What is
Permission-based Advertising?
Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.
We only serve ads to an ad blocker when they have given explicit consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.
