Ad Block Advertising Blog

Pushing the advertising industry towards a transparent and permission-based future that respects the consumer.

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Latest Posts

Advertising Industry Should Learn from Permission Marketing or Risk Losing More Than Just a Cookie

Gary Portney

It’s now been over 21 years since Seth Godin wrote his book on Permission Marketing. Since then, the marketing world has taken this very seriously but, unfortunately, the advertising world hasn't.

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Subscriptions & Paywalls: Works for Strongest Branded Media Companies, Not the Other 99%

Gary Portney

Paywalls are being used by publishers in an attempt to replace advertising revenue. However, for all but a few, asking readers to pay subscriptions to read content has not risen to a level sufficient to replace that revenue. Add the complication of ad blocking and you've got a recipe for disaster.

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Is Ad Blocking Part of Your Digital Transformation Strategy? It Should Be

Gary Portney

There’s a monkey wrench in the works of digital transformation, ad blocking. Whether B2B or B2C, one of the most critical ways brands promote themselves and drive revenue is through advertising and for mainstream publishers, advertising is their primary, and in most cases, only source of income.

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Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected

Pat Whelan

It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

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Do Ad Blockers Protect Your Privacy? Yes, Sometimes.

Pat Whelan

There are many ad blockers out there. But in the same way as with blocking ads, they are not created equal when it comes to privacy and data protection. Reputable ad blockers can do a lot to improve browsing experience and protect you from malicious adware, behavioral trackers and dodgy websites. 

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Ad Blocking Is Here to Stay and Can No Longer Be Ignored

Gary Portney

Today more than 763 million people are using ad blockers

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Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences

Gary Portney

The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users

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Ad Blockers Are Not Created Equal: A Survey of the Shifting Landscape of Ad Block Options

Gary Portney

Analysis showing the variability of performance between leading ad blockers

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Ad Blockers Prevent Google Tag Manager & Other Tag Management Systems

Gary Portney

The impact and implication of ad blockers on tag managers and how to overcome them

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What is

Permission-based Advertising?

Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.

We only serve ads to an ad blocker when they have given some form of consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.