Ad Block Advertising Blog

Pushing the advertising industry towards a transparent and permission-based future that respects the consumer.

Stay updated:

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Latest Posts

5 Reasons Why Asking People To Switch Off Their Ad Blocker Doesn’t Work

Pat Whelan

Publishers have tried almost every trick in the book to get ad block users to unblock their ads. One of the most common practices is whitelisting which gates content until a user turns off their blocker. This practice fails to understand why people installed ad blockers in the first place.

Read More

The Power of Permission to Build Trust

Gary Portney

If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission. 

Read More

Advertising Industry Should Learn from Permission Marketing or Risk Losing More Than Just a Cookie

Gary Portney

It’s now been over 21 years since Seth Godin wrote his book on Permission Marketing. Since then, the marketing world has taken this very seriously but, unfortunately, the advertising world hasn't.

Read More

Subscriptions & Paywalls: Works for Strongest Branded Media Companies, Not the Other 99%

Gary Portney

Paywalls are being used by publishers in an attempt to replace advertising revenue. However, for all but a few, asking readers to pay subscriptions to read content has not risen to a level sufficient to replace that revenue. Add the complication of ad blocking and you've got a recipe for disaster.

Read More

Is Ad Blocking Part of Your Digital Transformation Strategy? It Should Be

Gary Portney

There’s a monkey wrench in the works of digital transformation, ad blocking. Whether B2B or B2C, one of the most critical ways brands promote themselves and drive revenue is through advertising and for mainstream publishers, advertising is their primary, and in most cases, only source of income.

Read More

Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected

Pat Whelan

It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

Read More

Do Ad Blockers Protect Your Privacy? Yes, Sometimes.

Pat Whelan

There are many ad blockers out there. But in the same way as with blocking ads, they are not created equal when it comes to privacy and data protection. Reputable ad blockers can do a lot to improve browsing experience and protect you from malicious adware, behavioral trackers and dodgy websites. 

Read More

Ad Blocking Is Here to Stay and Can No Longer Be Ignored

Gary Portney

Today more than 763 million people are using ad blockers

Read More

Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences

Gary Portney

The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users

Read More
What is

Permission-based Advertising?

Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.

We only serve ads to an ad blocker when they have given some form of consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.