Ad Block Advertising Blog

Pushing the advertising industry towards a transparent and permission-based future that respects the consumer.

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Latest Posts

Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected

It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

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Do Ad Blockers Protect Your Privacy? Yes, Sometimes.

Pat Whelan

There are many ad blockers out there. But in the same way as with blocking ads, they are not created equal when it comes to privacy and data protection. Reputable ad blockers can do a lot to improve browsing experience and protect you from malicious adware, behavioral trackers and dodgy websites. 

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Ad Blocking Is Here to Stay and Can No Longer Be Ignored

Gary Portney

Today more than 763 million people are using ad blockers

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Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences

Gary Portney

The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users

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Ad Blockers Are Not Created Equal: A Survey of the Shifting Landscape of Ad Block Options

Gary Portney

Analysis showing the variability of performance between leading ad blockers

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Ad Blockers Prevent Google Tag Manager & Other Tag Management Systems

Gary Portney

The impact and implication of ad blockers on tag managers and how to overcome them

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Ad Blockers Prevent Paid Search and Wreak Havoc on Analytics

Gary Portney

Advertising is but one of many on-line activities negatively impacted by ad blocking

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The Ad Council can now reach ad block users in a brand-safe way by partnering with Adtoniq

Gary Portney

Working in partnership with the Ad Council, Adtoniq donates time and technology to help educate consumers through the pandemic

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The Audience You Are NOT Reaching: Ad Block Users

Gary Portney

How Adtoniq connecting premium brands with coveted, unreachable audiences using permission-based advertising

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What is

Permission-based Advertising?

Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.

We only serve ads to an ad blocker when they have given explicit consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.