We believe that ad blocking is the first wave of a larger movement of consumers using 3rd party tools to gain control of their web experience. When sites give consumers the power of choice, they are rewarded with customer relationships and brand loyalty.
We believe streamlined, user-empowered ad experiences are the future of the ad industry.
At Adtoniq, we are not opposed to ad blocking, far from it. We understand and accept that consumers have been frustrated and turned off by the perpetuation of poor quality advertising; the interruption and clutter, performance and privacy concerns, which has brought about the mass adoption of ad blocking. They see current advertising as intrusive and negative to their experience, so it’s no surprise that ad blockers have proliferated and continue do to so.
Today, consumers are ultimately in control. We know what works and what doesn’t. Instead of blatantly forcing and bypassing consumer choice to block ads or asking them to whitelist, publishers need to offer permission-based engagement to simultaneously connect with them and build mutual respect that in turn rebuilds brand value and increases revenue.
Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.
We only serve ads to an ad blocker when they have given some form of consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.
Oracle, Vicinity, Ventaso, KonaWare, Convoke Systems. 5 technology start-ups, founding/co-founding 4
AT&T, Oracle, Netflix, Borland, Method, Say Media, Microsoft
Nuance Communications, Convoke, Varolii Corp, Active Navigation, Lucent Technologies, Mosaix
Hearst, Twitter, Hyatt, Barn Pros and dozens of startups
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users