Ad blocking is only the beginning...

We believe that ad blocking is the first wave of a larger movement of consumers using 3rd party tools to gain control of their web experience. When sites give consumers the power of choice, they are rewarded with customer relationships and brand loyalty.

We believe streamlined, user-empowered ad experiences are the future of the ad industry.

Permission & privacy unlock greater value for advertisers and publishers.

At Adtoniq, we are not opposed to ad blocking, far from it. We understand and accept that consumers have been frustrated and turned off by the perpetuation of poor quality advertising; the interruption and clutter, performance and privacy concerns, which has brought about the mass adoption of ad blocking. They see current advertising as intrusive and negative to their experience, so it’s no surprise that ad blockers have proliferated and continue do to so.

Today, consumers are ultimately in control. We know what works and what doesn’t. Instead of blatantly forcing and bypassing consumer choice to block ads or asking them to whitelist, publishers need to offer permission-based engagement to simultaneously connect with them and build mutual respect that in turn rebuilds brand value and increases revenue.

What is

Permission-based Advertising?

Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.

We only serve ads to an ad blocker when they have given some form of consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.

The Adtoniq Team

Gary Portney

Founder, CEO

Oracle, Vicinity, Ventaso, KonaWare, Convoke Systems. 5 technology start-ups, founding/co-founding 4

LinkedIn

David Levine

Founder, CTO

AT&T, Oracle, Netflix, Borland, Method, Say Media, Microsoft

Avoids Social Media!

Pat Whelan

Strategy

Nuance Communications, Convoke, Varolii Corp, Active Navigation, Lucent Technologies, Mosaix

LinkedIn

Shawn McGaff

CMO

Hearst, Twitter, Hyatt, Barn Pros and dozens of startups

LinkedIn

Oozie Ligus

Developer

Benny Pollak

Developer

Jack McCabe

Product Manager

Zac Smith

Digital Marketing

Barbara Grealish

Office Manager

Kathryn Mendelsohn

Finance

Dick Raskopf

Biz Development

James McNulty

Biz Development

Garth Rodgers

Biz Development

Adtoniq Investors & Advisors

Kathleen Kayse

The Ad Council, Yahoo!, OWN (Oprah Winfrey Network), Time Inc.

Robert Harwood-Matthews

Publicis Group, Zenith (VM1), Starcom, TBWA Chiat Day

Todd Lutwak

Service Channel, Andreessen Horowitz, eBay

Cary Tilds

FordDirect, GroupM, Mindshare, GTB (Team Detroit), PHD, Co-chair of the IAB Tech Lab Dynamic Content Ad Standard

Bob Miller

Miller Publishing Group, LLC, Vibe Media Group, Inc., Time Inc., Intermedia Vibe Holdings, LLC, Common Sense Media, Inc.

Scott Cunningham

Founder, IAB Technology Laboratory (L.E.A.N. ads and the D.E.A.L. program), Federated Media Publishing/Sovrn, Digital First Media

Joshua Rossman

McAfee, eBay, Microsoft, Cisco Systems, Adviser to Uber, Adobe

Richard Watts

Progressive Insurance and Farmers Insurance (BoD)

Chris Golier

NHL, Omnicom, Verizon, Conde Nast, i3 Mobile, Vicinity, Oracle

Toby Trevarthen

Meredith, Time Warner, AOL, Harman, Spatial Shift

Brian Ferrilla

Strategic IT Ventures, Resort Advantage, KidsCash, Technology Liasons

Allen Wolff

NTN Buzztime, Inc., 365 Retail Markets, CrowdRise, PaySimple

Adtoniq Solutions

Advertiser Suite

Adtoniq's demand-side permission-based advertising network enables advertisers to reach an otherwise unreachable premium audience.
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Publisher Suite

Adtoniq's supply-side permission-based advertising network enables brand new revenue for premium publishers.
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Data & Insights Suite

Adtoniq's enablement services allow analytics, attribution and other critical services to properly function in the presence of ad blockers.
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Adtoniq Blog

See All Posts

Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected

Pat Whelan

It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

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Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences

Gary Portney

The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users

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The Gaping Hole in your Attribution Model: Ad Block Users

Gary Portney

Attribution is broken by ad blockers. Only gaining consumer permission will stop you from flying blind.

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