Privacy-first audiences are separate and distinct. By understanding and addressing them, both publishers and advertisers can significantly benefit.
Privacy-first, user-empowered ad experiences are the future of digital advertising and drive better outcomes for everyone.
Adtoniq creates brand new inventory and revenue for our partners. Built from the ground up as a privacy-first ad platform, we are keenly focused on how to monetize upwards of 25% or more of most websites' traffic because of the proliferation of ad blocking and new laws and regulations.
We understand and accept that consumers have been frustrated and turned off by the perpetuation of poor quality advertising; the interruption and clutter, performance and privacy concerns, which has brought about the mass adoption of ad blocking followed by privacy laws sweeping the country.
Today, consumers are ultimately in control. We know what works and what doesn’t. Instead of blatantly forcing and bypassing consumer choice to block ads or asking them to whitelist, publishers need to offer permission-based engagement to simultaneously connect with them and build mutual respect that in turn rebuilds brand value and increases revenue.
Oracle, Vicinity, Ventaso, KonaWare, Convoke Systems. 5 technology start-ups, founding/co-founding 4
AT&T, Oracle, Netflix, Borland, Method, Say Media, Microsoft
Nuance Communications, Convoke, Varolii Corp, Active Navigation, Lucent Technologies, Mosaix
Hearst, Twitter, Hyatt, Barn Pros and dozens of startups
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users