Adtoniq provides privacy-first technology that helps premium publishers monetize their audiences.

Privacy-first audiences are separate and distinct. By understanding and addressing them, both publishers and advertisers can significantly benefit.

Privacy-first, user-empowered ad experiences are the future of digital advertising and drive better outcomes for everyone.

Privacy & Permission are at the heart of everything we do.

Adtoniq creates brand new inventory and revenue for our partners. Built from the ground up as a privacy-first ad platform, we are keenly focused on how to monetize upwards of 25% or more of most websites' traffic because of the proliferation of ad blocking and new laws and regulations. 

We understand and accept that consumers have been frustrated and turned off by the perpetuation of poor quality advertising; the interruption and clutter, performance and privacy concerns, which has brought about the mass adoption of ad blocking followed by privacy laws sweeping the country. 

Today, consumers are ultimately in control. We know what works and what doesn’t. Instead of blatantly forcing and bypassing consumer choice to block ads or asking them to whitelist, publishers need to offer permission-based engagement to simultaneously connect with them and build mutual respect that in turn rebuilds brand value and increases revenue.

Privacy, Permission & Consumer Experience Drive Our Business

  • We respect privacy-first users and understand their motivations.
  • Consumer “Permission” is critical to success
  • We are purposefully built to protect consumers' privacy. We do not capture any data that can reasonably be used to identify users (PII). We only store anonymized information for aggregate reporting purposes such as general location (city) and browser type.
  • Consumers are anonymous at all times. We contextually target pages and we DO NOT target ads to users based on demographic profiling or behavioral data.
  • We only serve highly vetted ads from premium advertisers. This means we never serve a popup, rollover or any ad that impedes users from completing their intended task.
  • Consumers can revoke their permission at any time, for any reason.

The Adtoniq Team

Gary Portney

Founder, CEO

Oracle, Vicinity, Ventaso, KonaWare, Convoke Systems. 5 technology start-ups, founding/co-founding 4

LinkedIn

David Levine

Founder, CTO

AT&T, Oracle, Netflix, Borland, Method, Say Media, Microsoft

Avoids Social Media!

Pat Whelan

Strategy

Nuance Communications, Convoke, Varolii Corp, Active Navigation, Lucent Technologies, Mosaix

LinkedIn

Shawn McGaff

CMO

Hearst, Twitter, Hyatt, Barn Pros and dozens of startups

LinkedIn

Oozie Ligus

Developer

Benny Pollak

Developer

Zac Smith

Digital Marketing

Barbara Grealish

Office Manager

Kathryn Mendelsohn

Finance

Dick Raskopf

Biz Development

Rob Gregory

Biz Development

Adtoniq Advisors

Ariel Kelman

EVP, Chief Marketing Officer Oracle, VP WorldWide Marketing Amazon Web Services

Kathleen Kayse

The Ad Council, Yahoo!, OWN (Oprah Winfrey Network), Time Inc.

Robert Harwood-Matthews

Publicis Group, Zenith (VM1), Starcom, TBWA Chiat Day

Todd Lutwak

Service Channel, Andreessen Horowitz, eBay

Bob Miller

Miller Publishing Group, LLC, Vibe Media Group, Inc., Time Inc., Intermedia Vibe Holdings, LLC, Common Sense Media, Inc.

Richard Watts

Progressive Insurance and Farmers Insurance (BoD)

Chris Golier

NHL, Omnicom, Verizon, Conde Nast, i3 Mobile, Vicinity, Oracle

Brian Ferrilla

Strategic IT Ventures, Resort Advantage, KidsCash, Technology Liasons

Allen Wolff

NTN Buzztime, Inc., 365 Retail Markets, CrowdRise, PaySimple

Adtoniq Blog

See All Posts

The Power of Permission to Build Trust

Gary Portney

If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission. 

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Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected

Pat Whelan

It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

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Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences

Gary Portney

The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users

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