Exclusive audience. Brand-new revenue.
Despite the common misconception, ad block usage rates continue to climb in the US and around the world. More importantly, many of the most valuable audiences such as high-income, college-educated Millennials use ad blockers at much higher rates. Ad blockers prevent ads across most channels including Display, Native, Search, Social Media and Video.
Adtoniq is a permission-based ad and analytics platform. We allow advertisers to reach premium audiences that are otherwise unreachable, create brand new revenue streams for publishers and enable critical third-party services that are impacted by ad blocking.
Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.
We only serve ads to an ad blocker when they have given some form of consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.
Our partnership with the Ad Council began nearly a year ago with a 30-day A/B test against their non-ad blocked campaigns. We ran 5 IAB standard display creatives across our permission-based inventory.
The Ad Council saw a 652% improvement of their average CTR with a top CTR of 1.85%. They were stunned.
Even better, this audience represented a demographic that they simply were not reaching in any other channel.
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users