Reach & monetize users that have opted-out due to laws, regulations and ad blocking technology.
"Adtoniq is creating millions of dollars in new revenue for us and is providing the technology that is instrumental in helping us address the changing landscape of digital advertising”
- Comscore 50 Media Company
These users are the canary in the coal mine in terms of future consumer behavior. They already block ads, cookies, tracking scripts and more.
New privacy laws coming into effect will render a significant portion of your audience unreachable due to opt-out behavior.
Opt-in vs opt-out will be one of the most influential decisions on the future of tracking in ad tech and how the ecosystem can use consumer data.
Most advertisers and publishers assume that ad block users have chosen not to see any ads, but this is simply wrong. Ad block users are willing to see and even engage with ads at higher rates than other audiences.
Only about 12% of these users want to avoid all ads.
These users are simply overwhelmed with ads that disrupt their experience, invade their privacy, spread viruses and slow down page load times.
These users are open to high-quality ad experiences to support the free internet.
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users