A privacy-first, permission-based ad platform

Exclusive audience. Brand-new revenue.


33% of the US ad-supported internet is unreachable due to ad blocking

Despite the common misconception, ad block usage rates continue to climb in the US and around the world. More importantly, many of the most valuable audiences such as high-income, college-educated Millennials use ad blockers at much higher rates. Ad blockers prevent ads across most channels including Display, Native, Search, Social Media and Video.


Permission-based Advertising Platform

Adtoniq is a permission-based ad and analytics platform. We allow advertisers to reach premium audiences that are otherwise unreachable, create brand new revenue streams for publishers and enable critical third-party services that are impacted by ad blocking.

What is

Permission-based Advertising?

Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.

We only serve ads to an ad blocker when they have given some form of consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.

Adtoniq Solutions

Advertiser Suite

Adtoniq's demand-side permission-based advertising network enables advertisers to reach an otherwise unreachable premium audience.
Learn More

Publisher Suite

Adtoniq's supply-side permission-based advertising network enables brand new revenue for premium publishers.
Learn More

Data & Insights Suite

Adtoniq's enablement services allow analytics, attribution and other critical services to properly function in the presence of ad blockers.
Learn More

Privacy & consumer experience are at the heart of our business

  • We respect ad block users and understand their motivations.
  • We only serve highly vetted ads from premium advertisers. This means we never serve a popup, rollover or any ad that impedes users from completing their intended task.
  • Consumers are anonymous at all times. We contextually target pages and we DO NOT target ads to users based on demographic profiling or behavioral data.
  • We do not store any data that can reasonably be used to identify users (PII). We only store anonymized information for aggregate reporting purposes such as general location (city) and browser type.
  • Consumers can revoke their permission at any time, for any reason.

View our Privacy Philosophy

Case Study

The Ad Council + Adtoniq Permission = Massive Success

Our partnership with the Ad Council began nearly a year ago with a 30-day A/B test against their non-ad blocked campaigns. We ran 5 IAB standard display creatives across our permission-based inventory.

The Ad Council saw a 652% improvement of their average CTR with a top CTR of 1.85%. They were stunned.

Even better, this audience represented a demographic that they simply were not reaching in any other channel.

Adtoniq Blog

See All Posts

The Power of Permission to Build Trust

Gary Portney

If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission. 

Read More

Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected

Pat Whelan

It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

Read More

Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences

Gary Portney

The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users

Read More