Adtoniq creates millions of dollars in new revenue opportunities for partners through our technology and expertise.
Adtoniq caters to the rising demographic of users who actively opt-out of data usage and employ ad-blocking tools. This influential segment, driven by legal compliance and personal choice, represents a substantial and growing global population that consistently outperforms traditional audiences.
You can let them browse ad-free, request them to disable or whitelist your site, attempt to restrict their browsing until they disable their blocker or whitelist, or push for a subscription. However, none of these options are effective at scale.
Then there's the issue of "network" ad blocking, utilized by large corporations, government institutions, colleges, universities, and public Wi-Fi. Many vendors now integrate ad blocking into their products such as VPNs, Antivirus software, routers, and other "mesh" technologies. Even if you prompt users to disable or whitelist your site, it's often impossible as the ad blocking technology does not reside their device.
We have set the initial values to the industry averages based on our own data as well as industry research. Our publishers are able to charge a premium CPM higher than their normal inventory.
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users