Privacy-first audiences are unreachable in other digital ad channels due to ad blocking and privacy settings. But these users are ready and willing to engage.
"Adtoniq is reaching new and important audiences that perform amazingly well for us.”
- F10 Company
This audience is high-value and skews toward Gen Z & Millennials, but is rapidly growing across all ages.
Despite the common misconception, ad block usage rates continue to climb in the US and the privacy laws sweeping the country will increase these numbers. More importantly, these audiences are high-income, college-educated Millennials and Gen Z’ers who use ad blockers at higher rates. Ad blockers prevent ads across most channels including Display, Native, Search, Social and Video.
Our partnership with the Ad Council began nearly a year ago with a 30-day A/B test against their non-ad blocked campaigns. We ran 5 IAB standard display creatives across our permission-based inventory.
The Ad Council saw a 652% improvement of their average CTR with a top CTR of 1.85%. They were stunned.
Even better, this audience represented a demographic that they simply were not reaching in any other channel.
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users