Ad Block Advertising Blog

Pushing the advertising industry towards a transparent and permission-based future that respects the consumer.

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Latest Posts

Ad Blockers Prevent Paid Search and Wreak Havoc on Analytics

Gary Portney

Advertising is but one of many on-line activities negatively impacted by ad blocking

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The Ad Council can now reach ad block users in a brand-safe way by partnering with Adtoniq

Gary Portney

Working in partnership with the Ad Council, Adtoniq donates time and technology to help educate consumers through the pandemic

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The Audience You Are NOT Reaching: Ad Block Users

Gary Portney

How Adtoniq connecting premium brands with coveted, unreachable audiences using permission-based advertising

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The Gaping Hole in your Attribution Model: Ad Block Users

Gary Portney

Attribution is broken by ad blockers. Only gaining consumer permission will stop you from flying blind.

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Permission: The Missing Ingredient in Reaching Ad Block Users

Gary Portney

The powerful impact of permission in reaching and converting ad block users

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The Ad Blocking Saga Continues into 2020 for Publishers, Advertisers & Agencies Alike

Gary Portney

A look into the future; the impact ad blocking will have on advertisers, ad tech companies, agencies and publishers

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The Value of Permission in Digital Advertising

Gary Portney

Using permission-based advertising, as many as 70% of ad block users are consenting to see ads if they are respected and given the choice to opt-in or not

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Why Whitelisting Is Not The Answer For Ad Blocking

Gary Portney

Giving control to ad block users by offering them choices to opt-in or not to advertising has had a dramatically positive impact on consumer behavior

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The Resurgence of Contextual Advertising as Consumers Opt for Privacy

Gary Portney

Behavioral targeting is dead; Contextual advertising is back

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What is

Permission-based Advertising?

Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.

We only serve ads to an ad blocker when they have given some form of consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.