Ad Block Advertising Blog
Pushing the advertising industry towards a transparent and permission-based future that respects the consumer.
Latest Posts
The Gaping Hole in your Attribution Model: Ad Block Users
Attribution is broken by ad blockers. Only gaining consumer permission will stop you from flying blind.
Permission: The Missing Ingredient in Reaching Ad Block Users
The powerful impact of permission in reaching and converting ad block users
The Ad Blocking Saga Continues into 2020 for Publishers, Advertisers & Agencies Alike
A look into the future; the impact ad blocking will have on advertisers, ad tech companies, agencies and publishers
The Value of Permission in Digital Advertising
Using permission-based advertising, as many as 70% of ad block users are consenting to see ads if they are respected and given the choice to opt-in or not
Why Whitelisting Is Not The Answer For Ad Blocking
Giving control to ad block users by offering them choices to opt-in or not to advertising has had a dramatically positive impact on consumer behavior
The Resurgence of Contextual Advertising as Consumers Opt for Privacy
Behavioral targeting is dead; Contextual advertising is back
Understanding the Power of Persuasion in Contextual Advertising
The power of persuasion is alive and kicking
The Advertising Industry Had Its Chance. Consumers Are Taking Control Back by Force.
Consumers and regulators are forcing brands to overhaul their advertising strategies
How Publishers Can Solve Their Ad Blocking Problem
Permission-based advertising builds consumer trust and transforms relationships and engagement
What is
Permission-based Advertising?
Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.
We only serve ads to an ad blocker when they have given explicit consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.
