Pushing the advertising industry towards a transparent and permission-based future that respects the consumer.
Attribution is broken by ad blockers. Only gaining consumer permission will stop you from flying blind.
The powerful impact of permission in reaching and converting ad block users
A look into the future; the impact ad blocking will have on advertisers, ad tech companies, agencies and publishers
Using permission-based advertising, as many as 70% of ad block users are consenting to see ads if they are respected and given the choice to opt-in or not
Giving control to ad block users by offering them choices to opt-in or not to advertising has had a dramatically positive impact on consumer behavior
Behavioral targeting is dead; Contextual advertising is back
The power of persuasion is alive and kicking
Consumers and regulators are forcing brands to overhaul their advertising strategies
Permission-based advertising builds consumer trust and transforms relationships and engagement
Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.
We only serve ads to an ad blocker when they have given explicit consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.