Data & Script Enablement for Ad Block Users

Adtoniq's proprietary technology can be used to enable critical marketing services such as attribution and analytics. These services and many more such as tag managers are blocked by most ad blockers.

Problem

Website traffic from search, social and email with ad blockers enabled are not being tracked.

Despite the common misconception, ad block usage rates continue to climb in the US and around the world. The biggest challenge is that ad blockers don't only block ads, they also block analytics, tag managers and many other services. You are most likely missing out on a huge revenue opportunity with a highly engaged audience.

Solution

Adtoniq's Data & Script Enablement Services

Our proprietary technology allows us to unblock any service without tampering with a user's ad blocker. We are working with Fortune 500 companies to ensure that they have full visibility into their marketing & advertising performance.

  • Analytics & Attribution Enablement
  • 3rd Party Service Enablement
  • Ad Block Rate Measurement Tool
  • Enterprise-grade security
  • Highly Scalable Architecture
1.
Detection

Using advanced techniques to obfuscate our code, we accurately detect when ad blocking technology is being used by a visitor.

2.
Enablement

We are able to re-enable analytics software in the presence of an ad blocker without having to whitelist.

3.
Deployment

We can then work with you to deploy our technology across your customer base and re-enable data that they are currently missing.

Ad Block Rate & Revenue Measurement Tools

Understand how ad blocking is impacting your business.

Our free Ad Block Rate Tool (AB Rate) allows anyone to accurately measure the number of ad blockers on your website. Most businesses cannot accurately measure because ad blockers don't just block ads, they also block analytics and tag managers such as Google and Adobe.

Our Ad Block Revenue Tool (AB Revenue) is the first tool to measure impression-level revenue loss/projection data due to ad blocking. This tool gives you unparalleled ability to understand the true business opportunity. This is a paid tool.

Both tools use advanced & proprietary measurement techniques to accurately detect when a user has an ad blocker enabled at the browser or network level.

With only a few weeks of data, we are able to provide a complete view of your business opportunity.

Most importantly, this tool is free and secure.

  • Detects desktop, mobile & network blocking
  • Works across all ad blockers including network-level
  • Robust filtering for bot traffic
  • Takes only a few minutes to install
  • Uses only 1k of browser memory & loads asynchronously
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Privacy & consumer experience are at the heart of our business.

  • We respect ad block users and understand their motivations.
  • We only serve highly vetted ads from premium advertisers. This means we never serve a popup, rollover or any ad that impedes users from completing their intended task.
  • Consumers are anonymous at all times. We contextually target pages and we DO NOT target ads to users based on demographic profiling or behavioral data.
  • We do not store any data that can reasonably be used to identify users (PII). We only store anonymized information for aggregate reporting purposes such as general location (city) and browser type.
  • Consumers can revoke their permission at any time, for any reason.

View our Privacy Philosophy

Adtoniq Blog

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Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected

Pat Whelan

It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

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Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences

Gary Portney

The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users

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The Gaping Hole in your Attribution Model: Ad Block Users

Gary Portney

Attribution is broken by ad blockers. Only gaining consumer permission will stop you from flying blind.

Read More