Adtoniq Media Kit
Adtoniq’s platform provides a brand-safe, permission-based way to reach one of the most engaged audiences, which is otherwise unreachable, ad block users.
The ad block audience skews to college-educated, tech-savvy, employed Millennials
This is a premium audience that does not suffer from ad fatigue. They engage at much higher rates because they have actively opted-in to seeing ads.
In addition to a premium audience, we only place our network on premium publishers who value the user experience. Our network places less ads on a given page and only in high visibility placements.
Where do these ads appear?
Premium publishers who care about brand safety.
Publishers install Adtoniq software, which connects with our proprietary servers to run digital ad campaigns. When an ad block user visits an integrated website, they see a customizable message inviting them to support the website by opting in to a small number of highly vetted ads, while leaving their ad blocker enabled. On average, 20-40% of ad block users opt in.
Why does this audience matter?
31% of the ad supported internet in the US has an ad blocker.
Ad blockers work across Search, Social and Video so you're likely not reaching these users through any of your advertising channels. Even worse, when these users visit your site from an organic channel, your tracking software gets blocked so you can't even measure how big of a problem you really have.
Ad blockers are one of the most engaged and highly converting audiences available.
Running a Campaign
Adtoniq is a white-glove managed service on a private marketplace platform.
We will create your target publisher mix based on your top 10 preferred sites and content type. If the publishers are not already on our network, we will work directly with them to integrate for your campaign.
We currently do not offer a programmatic solution but this functionality will be available in 2021. We will provide an analytics dashboard or access to our API for direct integration with your platform.
- Define campaign budget, dates, preferred publishers and performance targets
- Adtoniq will work with publishers to integrate and establish inventory
- Send creative and finalize insertion order
Targeting
Our platform is purely contextual.
Ad blocking software prevents the required tracking for behavioral targeting techniques and we believe in supporting the privacy sought by these users. However, contextual is an extremely powerful and often overlooked method of targeting that can deliver extraordinary results.
Our campaigns have a 2-5x greater CTR than an average display campaign and superior conversion results.
Our platform works on both mobile and desktop. We also allow for geographic restrictions down to the city level.
Ad Specifications
Adtoniq supports the following ad formats:
- Any image ad unit size including all the standard IAB ad unit sizes.
- HTML5 ads which can include video
- Text-only ad
- No file size limit
- Site takeovers
- Video ads (see example)
- Highly customized, interactive ad units
Attribution for Ad Block Users
Ad blocking software blocks far more than just ads. It also can block javascript for tracking and attribution including: Google Tag Manager, Google Analytics, Adobe Analytics, MOAT, Oracle Eloqua, Marketo and many others.
Because of this, you are likely missing significant data from all digital media channels, including historically hard-working performance marketing channels like Google Search, social media and email campaigns.
Adtoniq is developing a solution to unlock your missing attribution and analytics data from ad block users.
The Ad Council Case Study: 652% increase in CTR
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels. Its innovative social good campaigns raise awareness, inspire action and save lives. We worked closely with The Ad Council to run their PSAs to ad block audiences and they saw a 652% increase in CTR over their average display campaigns. View Case Study
Detection
Using advanced techniques to obfuscate our code, we accurately detect when ad blocking technology is being used by a visitor.
Permission
We present the user with a fully-customizable message asking them to support the publication by enabling a streamlined ad experience without disabling their ad blocker.
Ad Enablement
We use proprietary technology to serve ads to an otherwise unreachable ad block audience that is not currently monetized.
Privacy & Consumer Experience Are at the Heart of Our Business
- We respect privacy-first users and understand their motivations.
- Consumer “Permission” is critical to success
- We are purposefully built to protect consumers' privacy. We do not capture any data that can reasonably be used to identify users (PII). We only store anonymized information for aggregate reporting purposes such as general location (city) and browser type.
- Consumers are anonymous at all times. We contextually target pages and we DO NOT target ads to users based on demographic profiling or behavioral data.
- We only serve highly vetted ads from premium advertisers. This means we never serve a popup, rollover or any ad that impedes users from completing their intended task.
- Consumers can revoke their permission at any time, for any reason.
Ad Block Revenue Measurement Tool
Understand how ad blocking is impacting your business.
Our Ad Block Revenue Measurement Tool uses advanced & proprietary measurement techniques to accurately detect when a user has an ad blocker enabled at the browser or network level. It is the most accurate measurement tool on the market with impression-level tracking that gives unparalleled ability to understand your business opportunity.
With only a few weeks of data, we are able to provide a complete view of your business opportunity. You also have the option to begin monetizing your inventory from day one.
Most importantly, this tool is free and secure.
- Detects desktop, mobile & network blocking
- Works across all ad blockers including network-level
- Robust filtering for bot traffic
- Takes only a few minutes to install
- Uses only 1k of browser memory & loads asynchronously
Adtoniq Blog
See All Posts
The Power of Permission to Build Trust
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users
