Publisher Demo & Resources
Adtoniq is the world's first permission-based ad server to enable a new premium audience and generate brand new revenue.
Quick Intro
Deeper Dive
Fast Company Demo
MarketWatch Demo
Key Documents
Our secret ingredient:
Permission.
Our ad server targets users who currently do not see digital ads because of blockers in their network, browser or device. Our proprietary technology allows publishers to enable advertising for these users with permission from the user.
These users engage at much higher rates than non-ad block users.
Are you accurately measuring your ad block rate?
Ad Block Revenue Measurement Tool
Understand how ad blocking is impacting your business.
Our Ad Block Revenue Measurement Tool uses advanced & proprietary measurement techniques to accurately detect when a user has an ad blocker enabled at the browser or network level. It is the most accurate measurement tool on the market with impression-level tracking that gives unparalleled ability to understand your business opportunity.
With only a few weeks of data, we are able to provide a complete view of your business opportunity. You also have the option to begin monetizing your inventory from day one.
Most importantly, this tool is free and secure.
- Detects desktop, mobile & network blocking
- Works across all ad blockers including network-level
- Robust filtering for bot traffic
- Takes only a few minutes to install
- Uses only 1k of browser memory & loads asynchronously
Opportunity Calculator
Understand how ad blocking is impacting your business.
We have set the initial values to the industry averages based on our own data as well as industry research. Our publishers are able to charge a premium CPM higher than their normal inventory.
Above-the-fold display & native placements
Privacy-focused for a cookie-less world.
Contextual-based targeting.
Privacy & Consumer Experience Are at the Heart of Our Business
- We respect privacy-first users and understand their motivations.
- Consumer “Permission” is critical to success
- We are purposefully built to protect consumers' privacy. We do not capture any data that can reasonably be used to identify users (PII). We only store anonymized information for aggregate reporting purposes such as general location (city) and browser type.
- Consumers are anonymous at all times. We contextually target pages and we DO NOT target ads to users based on demographic profiling or behavioral data.
- We only serve highly vetted ads from premium advertisers. This means we never serve a popup, rollover or any ad that impedes users from completing their intended task.
- Consumers can revoke their permission at any time, for any reason.
Case Study
The Ad Council + Adtoniq Permission = Massive Success
Our partnership with the Ad Council began nearly a year ago with a 30-day A/B test against their non-ad blocked campaigns. We ran 5 IAB standard display creatives across our permission-based inventory.
The Ad Council saw a 652% improvement of their average CTR with a top CTR of 1.85%. They were stunned.
Even better, this audience represented a demographic that they simply were not reaching in any other channel.
Adtoniq Blog
See All Posts
The Power of Permission to Build Trust
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
Advertising Industry Should Learn from Permission Marketing or Risk Losing More Than Just a Cookie
It’s now been over 21 years since Seth Godin wrote his book on Permission Marketing. Since then, the marketing world has taken this very seriously but, unfortunately, the advertising world hasn't.
Subscriptions & Paywalls: Works for Strongest Branded Media Companies, Not the Other 99%
Paywalls are being used by publishers in an attempt to replace advertising revenue. However, for all but a few, asking readers to pay subscriptions to read content has not risen to a level sufficient to replace that revenue. Add the complication of ad blocking and you've got a recipe for disaster.
Is Ad Blocking Part of Your Digital Transformation Strategy? It Should Be
There’s a monkey wrench in the works of digital transformation, ad blocking. Whether B2B or B2C, one of the most critical ways brands promote themselves and drive revenue is through advertising and for mainstream publishers, advertising is their primary, and in most cases, only source of income.
Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
Ad Blocking Is Here to Stay and Can No Longer Be Ignored
Today more than 763 million people are using ad blockers
