Adtoniq's ad block SSP can create brand new inventory across any ad blocking software using a permission-based user experience to protect your premium brand and produce premium CPMs.
Despite the common misconception, ad block usage rates continue to climb in the US and around the world. The biggest challenge is that, ad blockers don't only block ads, they also block analytics and tag managers. You are most likely missing out on a huge revenue opportunity with a highly engaged audience.
Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher CPMs and more inventory.
We only serve ads to an ad blocker when they have given explicit consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.
Using advanced techniques that we are constantly updating, we accurately detect when ad blocking technology is being used by a visitor.
We present the user with a simple message asking them to support the publication by enabling a streamlined ad experience without disabling their ad blocker.
We use proprietary technology to serve ads across all ad blocking software including network-level blockers.
Our free Ad Block Rate Tool (AB Rate) allows anyone to accurately measure the number of ad blockers on your website. Most businesses cannot accurately measure because ad blockers don't just block ads, they also block analytics and tag managers such as Google and Adobe.
Our Ad Block Revenue Tool (AB Revenue) is the first tool to measure impression-level revenue loss/projection data due to ad blocking. This tool gives you unparalleled ability to understand the true business opportunity. This is a paid tool.
Both tools use advanced & proprietary measurement techniques to accurately detect when a user has an ad blocker enabled at the browser or network level.
With only a few weeks of data, we are able to provide a complete view of your business opportunity.
Most importantly, this tool is free and secure.
Our partnership with the Ad Council began nearly a year ago with a 30-day A/B test against their non-ad blocked campaigns. We ran 5 IAB standard display creatives across our permission-based inventory.
The Ad Council saw a 652% improvement of their average CTR with a top CTR of 1.85%. They were stunned.
Even better, this audience represented a demographic that they simply were not reaching in any other channel.
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users