Permission-based Ad Block Inventory Enablement
Adtoniq's ad block SSP can create brand new inventory across any ad blocking software using a permission-based user experience to protect your premium brand and produce premium CPMs.
Problem
You are not monetizing a huge segment of your audience.
Despite the common misconception, ad block usage rates continue to climb in the US and around the world. The biggest challenge is that, ad blockers don't only block ads, they also block analytics and tag managers. You are most likely missing out on a huge revenue opportunity with a highly engaged audience.
Solution
Adtoniq's Permission-based Ad Block SSP
- Works across all ad blockers
- Accurately measure your ad block rate
- Permission-based user experience to protect your brand
- Fill your inventory with premium advertiser demand
- Lightning fast load times
- Sell directly to your premium advertisers
Generate brand-new revenue from otherwise unreachable users.
What is
Permission-based Advertising?
Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher CPMs and more inventory.
We only serve ads to an ad blocker when they have given explicit consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.
Detection
Using advanced techniques that we are constantly updating, we accurately detect when ad blocking technology is being used by a visitor.
Permission
We present the user with a simple message asking them to support the publication by enabling a streamlined ad experience without disabling their ad blocker.
Ad Enablement
We use proprietary technology to serve ads across all ad blocking software including network-level blockers.
Ad Block Rate & Revenue Measurement Tools
Understand how ad blocking is impacting your business.
Our free Ad Block Rate Tool (AB Rate) allows anyone to accurately measure the number of ad blockers on your website. Most businesses cannot accurately measure because ad blockers don't just block ads, they also block analytics and tag managers such as Google and Adobe.
Our Ad Block Revenue Tool (AB Revenue) is the first tool to measure impression-level revenue loss/projection data due to ad blocking. This tool gives you unparalleled ability to understand the true business opportunity. This is a paid tool.
Both tools use advanced & proprietary measurement techniques to accurately detect when a user has an ad blocker enabled at the browser or network level.
With only a few weeks of data, we are able to provide a complete view of your business opportunity.
Most importantly, this tool is free and secure.
- Detects desktop, mobile & network blocking
- Works across all ad blockers including network-level
- Robust filtering for bot traffic
- Takes only a few minutes to install
- Uses only 1k of browser memory & loads asynchronously
Privacy & consumer experience are at the heart of our business.
- We respect ad block users and understand their motivations.
- We only serve highly vetted ads from premium advertisers. This means we never serve a popup, rollover or any ad that impedes users from completing their intended task.
- Consumers are anonymous at all times. We contextually target pages and we DO NOT target ads to users based on demographic profiling or behavioral data.
- We do not store any data that can reasonably be used to identify users (PII). We only store anonymized information for aggregate reporting purposes such as general location (city) and browser type.
- Consumers can revoke their permission at any time, for any reason.
Case Study
The Ad Council + Adtoniq Permission = Massive Success
Our partnership with the Ad Council began nearly a year ago with a 30-day A/B test against their non-ad blocked campaigns. We ran 5 IAB standard display creatives across our permission-based inventory.
The Ad Council saw a 652% improvement of their average CTR with a top CTR of 1.85%. They were stunned.
Even better, this audience represented a demographic that they simply were not reaching in any other channel.
Adtoniq Blog
See All Posts
Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users
The Gaping Hole in your Attribution Model: Ad Block Users
Attribution is broken by ad blockers. Only gaining consumer permission will stop you from flying blind.
